There are much more interactive or modern solutions

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Indesign allows you to make other types of interactive documents (epub, html, …) and you should not confuse all these options. Some sites allow you to make pdfs interactive by presenting them in the form of a book ( flipbook style ) and adding links. These solutions are not ideal, because they require the addition of other software and web hosting (cost, support, compatibility, portability, etc.). The final rendering is almost identical to a standard pdf, except for the pages that animate and a preview of the pages to come (tabs). This is not an interesting added value compared to the possible disadvantages… the future of interactive documents in conclusion, the functions allowed by the addition of interactivity in a pdf are not revolutionary. After all, they are just buttons, fields or media content.

However, it is the same possibilities that have popularized the web. The magic comes from the creativity of the graphic designer to improve the user experience of a document for better online viewing, while using a file type known to all and working in the same way as your previous graphic requests. The magic comes from the creativity of the graphic designer to improve the user experience of a document for a better online consultation. Html5 is definitely the future, but does not offer the jewelry retouch service portability of a file to be exchanged. For the same reasons, a simple web page is not always the best communication tool. Epub 3.0, or fixed layout epub, is very interesting, but little known to users who, for the most part, do not have a reader to read this type of file. And the development of an application is very expensive. The interactive pdf is therefore an elegant, simple, affordable and above all accessible solution for several types of graphic design projects. Remember, we don't consume digital media in the same way as paper media… how are you going to improve this experience. Have you ever come up with a visual that the client didn't like? When a customer says “i don't like” to you, try digging to find out where that comment came from.

Does it come from his aesthetic preferences? Does he try to interpret the tastes of his target clientele? Or does this remark come from the fact that he wonders about the effectiveness of the tool? As we all know, all tastes are in nature. Design is not just about looks. Beyond appearance, functionality and ergonomics should also be considered. In short, don't take a "i don't like it" as a final answer and ask more questions! As we all know, all tastes are in nature. Design is not just about looks. Target clientele and communication objective a design is first and foremost created for an audience for a specific purpose. This is what we must have in mind during the creation process. This is also what the person who must approve the design must have in mind when analyzing it. If possible, it is advisable to directly survey people who are part of the target audience and the intended objective, because most of the time, the customer is not one of those people targeted by the message.

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